Bluey Plush Toy

This is a plush toy of Bluey, the title character from the Australian animated series created by Joe Brumm. While the show was developed by Ludo Studio in Brisbane and is co-commissioned by the Australian Broadcasting Corporation and the BBC, the physical merchandise like this plush toy is manufactured by Moose Toys.

Moose Toys, headquartered in Australia, holds the global master toy license for Bluey. Like most mass-market plush toys, production is primarily outsourced to manufacturing facilities in China. The BBC Studios holds the global distribution and licensing rights for the Bluey brand overall, which they manage alongside the creators at Ludo Studio.