Nuud Gum

Nuud is a plastic-free, plant-based chewing gum brand designed to offer a sustainable alternative to traditional gums containing synthetic polymers. The brand emphasizes natural ingredients and biodegradability, addressing environmental concerns regarding microplastic pollution from discarded chewing gum.

The startup was founded in London by Keir Carnie, who aimed to disrupt the confectionery industry by utilizing Chicle—a natural tree sap—as the gum base instead of petroleum-derived plastics. Since its inception, the product has expanded its presence across major UK retailers and specialized health food stores.

Nuud remains an independent entity headquartered in the United Kingdom. It operates as a mission-driven business, focusing on transparency in its supply chain and reducing the ecological footprint of the snacks category through innovative packaging and natural sourcing.