Fairy Dishwashing Liquid (Frische Brise)

Fairy is one of the most recognizable brands of dishwashing liquid in the world. Originally launched in the United Kingdom as a bar of soap in the late 19th century, it was later developed into the liquid detergent formula we know today by Thomas Hedley & Co. The brand became a staple of British households before expanding globally.

Today, the brand is owned by the American multinational consumer goods giant Procter & Gamble (P&G). While the brand has deep British roots, its manufacturing is decentralized. Products sold in the European market are typically manufactured in various P&G plants across Europe, including sites in the Czech Republic and Belgium, to ensure efficient distribution. The product shown, 'Frische Brise', is specifically tailored for the German-speaking market, emphasizing its strong presence in the DACH region.