Oho! Marshmallows Beach Party breakfast cereal

Oho! Brand Overview and Origin

Oho! is a prominent breakfast cereal and snack brand originating from Lithuania. The brand was established by the company Naujasis Nevėžis, which has been a leader in the Baltic region's food industry since its founding in 1991. Known for its wide array of cereal shapes, extrusions, and flavors, Oho! has expanded its market presence significantly across Europe and international markets, specializing in high-quality, whole-grain products for children and families.

Manufacturing and Ownership

The production of Oho! Marshmallows Beach Party cereal takes place in Lithuania at the Naujasis Nevėžis production facilities located in Kėdainiai. The company maintains full control over its production processes, ensuring compliance with international food safety standards. Naujasis Nevėžis remains a privately held Lithuanian company and serves as the ultimate owner of the brand. There are no major multinational conglomerates involved in its ownership, keeping the brand deeply rooted in its country of origin while it continues to export products to over 50 countries worldwide.