Maybelline London makeup

Maybelline, commonly known as Maybelline New York, is a world-renowned cosmetics brand that began as a small, family-owned business in Chicago in 1915. It was founded by Thomas Lyle Williams after he observed his sister making a DIY mixture of coal dust and Vaseline to enhance her eyelashes. The brand's focus on innovative and accessible beauty products led to its massive growth throughout the 20th century.

Manufacturing for Maybelline products is distributed across various global locations to meet international demand. Major production facilities are located in the United States, France, Brazil, China, and India. This decentralized manufacturing strategy allows the brand to remain efficient and responsive to local market trends while maintaining strict quality standards across its diverse cosmetic lines.

Since 1996, Maybelline has been owned by L'Oréal, the world's largest cosmetics company based in Clichy, France. Under L'Oréal's stewardship, Maybelline was rebranded as Maybelline New York to emphasize its urban, trendy identity. Today, it remains a cornerstone of L'Oréal's Consumer Products Division, benefiting from the parent company's extensive research, development, and global distribution networks.