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Doritos Cool American Flavour

ownerPepsiCo, Inc. (USA)
originUnited States
manufacturedmultipleCountries

Doritos is a globally recognized brand of flavored tortilla chips. The "Cool American" flavor shown is the European equivalent of the popular "Cool Ranch" variety found in North America. The brand was originally conceived at Disneyland in California during the early 1960s at a restaurant called Casa de Fritos. Frito-Lay executives noticed the popularity of the seasoned, fried tortilla scraps and decided to launch it nationally.

Manufacturing for Doritos occurs in numerous facilities across the globe to serve local markets. In Europe, where this specific packaging (featuring the Nutri-Score) is distributed, production often takes place in various regional factories located in countries such as the Netherlands, Germany, and the United Kingdom.

Today, Doritos is owned by PepsiCo, one of the world's largest food and beverage corporations. PepsiCo manages a vast portfolio of brands and maintains a decentralized manufacturing strategy, ensuring that products like Doritos are produced near their point of sale to maintain freshness and reduce logistics costs.

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