Maybelline New York cosmetics

Maybelline is one of the world's most iconic beauty brands, boasting a rich history that began in 1915. Founded by Thomas Lyle Williams in Chicago, Illinois, the brand was named after his sister Mabel, who inspired the first eyelash and eyebrow product using a mixture of Vaseline and coal dust. What started as a small mail-order business transformed into a global makeup behemoth, revolutionizing the beauty industry with the introduction of the first modern mascara.

Today, Maybelline New York operates under the umbrella of the French beauty giant L'Oréal, which acquired the brand in 1996. While the brand carries the 'New York' moniker to reflect its urban and trendy identity, its manufacturing is highly globalized. Products are manufactured in various locations across the globe, including large-scale facilities in the United States, France, China, and Brazil, to meet the demands of consumers in over 120 countries. Under L'Oréal's stewardship, Maybelline continues to lead in mass-market cosmetics through high-profile marketing and constant technological innovation in formulas.