Garage hard cider

Seth & Riley's Garage (commonly known as Garage) is a global brand of flavored malt beverages and hard ciders designed to evoke the spirit of traditional American 'garage-made' lemonades. The brand was conceptualized to appeal to consumers looking for refreshing, rustic, and artisanal-style alcoholic drinks. It is known for its signature pull-ring cap and vintage aesthetic.

While the brand's marketing leans heavily into American culture and the concept of an 'American garage,' it was actually developed by the Carlsberg Group in Denmark. The product is manufactured in numerous countries across Europe and Asia, including Finland, Norway, Kazakhstan, and Ukraine, often produced locally by regional breweries owned by the parent company to ensure freshness and regional distribution.

Today, Garage remains a key specialty brand within the Carlsberg Group's international portfolio. Its ownership remains firmly with Carlsberg, a Danish multinational company that is one of the largest brewery groups in the world, headquartered in Copenhagen. The brand continues to expand its footprint in the flavored alcohol category globally.