Sanex Dermo Protector deodorant stick

Sanex Dermo Protector: Origins and Ownership

Sanex is a well-known personal care brand that was originally founded in Spain in 1984 by the company Cruz Verde. The brand gained prominence by focusing on skin health, featuring formulas that respect the skin's natural pH balance. Shortly after its launch, it became a staple in European pharmacies and supermarkets as a dermatologically-backed personal care solution.

In terms of manufacturing, Sanex products distributed in Europe are primarily produced in Italy, at facilities such as the Colgate-Palmolive plant in Anzio. However, as part of a massive global supply chain, production may also take place in other regional hubs depending on the specific market and product format.

Today, Sanex is owned by Colgate-Palmolive, a leading American multinational consumer products company. Colgate-Palmolive acquired Sanex from Unilever in 2011 for roughly €672 million. This acquisition allowed Colgate-Palmolive to strengthen its personal care portfolio in Europe, while Sanex continues to thrive as a leading brand specialized in healthy skin science.