Made O'Meter
Discover where a brand or product originates
Roco is a premier name in the model railway industry, recognized globally for its high-quality scale models and innovative digital controls. The brand was founded in 1960 by Heinz Rössler in Salzburg, Austria, originally focusing on plastic industrial components before revolutionizing the model train market with precision-engineered locomotives and rolling stock.
Following a period of financial restructuring in the early 2000s, the brand was integrated into the Modelleisenbahn Holding Group. While the brand's heart remains in Austria, manufacturing has shifted to a global footprint to maintain competitive production. Today, significant assembly and specialized production take place in Vietnam, as well as at European facilities in Arad, Romania, and Banská Bystrica, Slovakia. The company continues to lead in the development of digital systems like Z21, catering to serious collectors and hobbyists alike.
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