Honig Macaroni Vlugkokend

Honig is one of the most iconic Dutch food brands, renowned for its wide range of pasta, soups, and meal mixes. Founded in 1867 by Klaas Honig in Koog aan de Zaan, the company began as a manufacturer of starch and flour before expanding into the convenience food market that made it a household name in the Netherlands.

Today, Honig is a cornerstone of the Dutch pantry. While it maintains its deep Dutch roots and concentrates its manufacturing for the local market primarily within the Netherlands, the brand's ownership has transitioned to major global conglomerates over the decades. It is currently under the umbrella of the Kraft Heinz Company.

As part of Kraft Heinz, Honig benefits from global distribution networks and sustainability initiatives, such as the recyclable packaging highlighted on current boxes. The brand continues to focus on 'quick-cooking' and family-friendly meal solutions that have defined its product strategy for generations.