Ferrero Nutella hazelnut spread

Nutella is one of the world's most recognizable food brands, originally created in Alba, Italy, in the 1940s by Pietro Ferrero. It evolved from 'Pasta Gianduja' into the spreadable cream we know today, officially launching under the brand name Nutella in 1964. The brand is famous for its unique combination of roasted hazelnuts, skim milk, and a hint of cocoa.

While the brand is Italian in origin, its manufacturing footprint is truly global. Ferrero operates numerous production plants across Europe, North America, South America, and Australia to meet international demand. The ingredients are sourced globally as well, with hazelnuts frequently coming from Turkey and Italy, and palm oil sourced from sustainable plantations in Southeast Asia.

The brand remains under the private ownership of the Ferrero Group, a family-owned multinational confectionery company. As of 2026, the company continues to be headquartered in Luxembourg with its operational heart remaining in Italy. The Ferrero Group has grown into one of the largest confectionery companies in the world, also owning brands like Ferrero Rocher, Kinder, and Tic Tac.