Jumbo's Beste Koffie Bonen Crema

Jumbo's Beste Koffie is a private label coffee brand developed by the Dutch supermarket chain Jumbo. The product shown is 'Crema' style whole coffee beans, specifically designed for espresso and crema coffee preparations.

While the coffee beans themselves are sourced from tropical growing regions (typically Rainforest Alliance certified, as indicated by the seal on the pack), the roasting and final packaging transition take place in the Netherlands to ensure freshness for the local market. Jumbo oversees the entire supply chain from sourcing to shelf, positioning this line as their premium 'best' coffee offering.

The brand is entirely owned by Jumbo Supermarkten, a family-owned Dutch company that has grown to become the second-largest grocery retailer in the Netherlands. The ownership remains under the Van Eerd family's private holding, with headquarters located in Veghel.