Horizon Volume Tobacco

Horizon is a prominent brand in the value-driven tobacco market, specifically known for its rolling and volume tobacco products distributed in the European market, particularly in Spain. The brand focuses on providing a natural leaf experience with minimal additives, catering to consumers who prefer to hand-roll their cigarettes.

The global tobacco supply chain for brands like Horizon often involves leaf sourcing from various regions including Europe, South America, and Asia, with primary manufacturing occurring in centralized European facilities. Ownership of the brand lies with Japan Tobacco International (JTI), which acquired the brand portfolio through strategic expansions. JTI is a leading international tobacco and vaping company, operating in over 130 countries and managing a diverse portfolio of heritage and modern tobacco brands.