Peppa Pig media franchise

Peppa Pig is a globally recognized British preschool animated series that has expanded into a massive media and consumer products franchise. The image provided appears to be a internet meme or parody thumbnail rather than an official product, but the brand itself is a major intellectual property. Originally created by Neville Astley and Mark Baker, it was produced by Astley Baker Davies and Entertainment One (eOne).

In terms of ownership, the brand underwent a significant transition when Hasbro acquired Entertainment One in late 2019. In late 2023, Hasbro sold much of the eOne film and TV assets to Lionsgate but strategically retained the rights to Peppa Pig, keeping it as a core part of their branded entertainment strategy. Manufacturing of related physical products like toys or apparel occurs globally, primarily in China, under licensing agreements managed by Hasbro and its various international partners.