Made O'Meter
Discover where a brand or product originates
Ajax is a widely recognized household cleaning brand that has been a staple in homes for decades. Originally launched in 1947 by the Colgate-Palmolive Company, the brand first gained fame with its scouring cleanser, marketed under the iconic slogan "Stronger than dirt." Over the years, the product line has expanded globally to include dish soaps, multi-purpose sprays, laundry detergents, and floor cleaners.
The manufacturing of Ajax products occurs in multiple countries across North America, Europe, Asia, and Latin America to serve regional markets efficiently. While the brand originated in the United States, its presence is global, with formulations often tailored to meet local consumer preferences and regulatory standards in different territories.
Today, Ajax remains under the ultimate ownership of the Colgate-Palmolive Company, a multinational consumer products giant headquartered in New York City. Colgate-Palmolive manages the brand through various international subsidiaries, such as CP GABA in Europe or Colgate-Palmolive (Asia) Pte Ltd, ensuring its continued status as a dominant player in the global cleaning supplies industry.
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