THIS Isn't Bacon Plant-Based Rashers

THIS Isn't Bacon is a popular plant-based meat alternative produced by the British company This. Originally founded by Andy Shovel and Pete Sharman, who previously owned a burger chain, the brand was created to offer high-quality, realistic meat substitutes for bacon and chicken. The product is primarily manufactured in the United Kingdom, specifically tailored for the UK market where it is widely available in major supermarkets.

The brand is owned by its original parent company, This, which is headquartered in London. As a B Corp certified company, they focus on sustainability and ethical food production. The brand has seen significant investment from various venture capital firms to expand its reach across the UK and Europe, maintaining its status as a leader in the fast-growing plant-based food sector.