L'Oreal Paris Cosmetics

L'Oreal Paris is the flagship brand of the world's largest cosmetics group. Founded in 1909 by Eugène Schueller, the brand began with innovative hair dyes and has grown into a global leader in skincare, haircare, and makeup. Today, the brand is known for its iconic 'Because you're worth it' slogan and its commitment to luxury beauty at accessible prices.

Manufacturing takes place globally to meet local demand, with major production hubs in France, the United States, China, Brazil, and Germany. The brand is managed by L'Oreal S.A., which remains headquartered in Clichy, France. Ownership is primarily held by the Bettencourt Meyers family through their holding company, Tethys, along with a significant stake held by Nestlé S.A.