ANUA Heartleaf 77% Soothing Toner

The product shown is the bottom of a packaging box featuring a barcode (8809913830481) and manufacturing/expiry dates. This specific EAN/UPC code corresponds to the ANUA Heartleaf 77% Soothing Toner, a viral K-beauty product.

ANUA is a prominent South Korean skincare brand known for its focus on simple, effective ingredients. The 'Heartleaf' line is their flagship range, developed by the Korean company The Founders Inc. (formerly known as 'The Founders'). The brand emphasizes clean beauty and is manufactured domestically in South Korea, adhering to the high standards of the Korean cosmetics industry.

While originally a local success, ANUA has gained massive international popularity through social media, primarily owned and managed by The Founders Inc., based in Seoul, South Korea. The brand continues to expand its global footprint while keeping its research and production centered in its country of origin.