Frolic Smiley Sticks

Frolic is a well-established brand of dog food and treats, particularly known for its semi-moist kibble and dental health products like the Smiley Sticks shown in the image. The brand was originally created by Mars, Incorporated, an American global manufacturer of confectionery, pet food, and other food products. While the brand has deep roots in the European market, especially Germany where it first gained significant popularity, it is a key part of the international Mars Petcare portfolio.

Today, Frolic is owned by Mars, Incorporated, a family-owned multinational headquartered in McLean, Virginia, USA. Manufacturing for Frolic products occurs across several European facilities to supply local markets, including Spain. These dental sticks are designed specifically for canine oral hygiene, helping to reduce plaque and tartar buildup through their unique texture and shape.