Elite Must Gum (Spearmint)

The product identified by the barcode 7290005809750 is Elite Must, an Israeli brand of sugar-free chewing gum. Elite is one of Israel's most prominent food brands, originally famed for its chocolate and coffee production.

The Must brand was launched as a sugar-free alternative to compete in the dental-friendly confectionery market. It is manufactured in Israel by the Strauss Group, which merged with Elite in the early 2000s to form one of the largest food companies in the Middle East.

Today, the Strauss Group remains the ultimate owner. Headquartered in Israel, the company maintains extensive partnerships with international corporations such as PepsiCo and Danone, though the Elite brand itself remains a cornerstone of the Israeli domestic market.