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Florry is a private label brand primarily associated with the Italian retail market, specifically within European discount store chains like Eurospin. These products are positioned to offer high-quality hygiene solutions, such as 4-ply paper tissues made from pure cellulose, at a competitive price point.
Manufacturing for Florry products is typically handled by large-scale Italian paper processing companies that specialize in third-party production for retail brands. As a private label, the brand is owned and managed by the retail group Eurospin, which oversees the distribution across its vast network of supermarkets in Italy and neighboring regions.
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