Redken Professional Haircare

Redken is a globally recognized professional hair care brand that has its roots in the intersection of science and beauty. Founded in 1960 by American actress Paula Kent and her hairdresser Jheri Redding, the company was built on the foundation of protein-reconditioning and moisture-balance, specifically catering to clients with sensitive hair and scalps.

The brand's growth and reputation for high-quality formulas led to its acquisition by the French beauty conglomerate L'Oréal in 1993. Since then, Redken has shifted its headquarters to New York City, solidifying its identity as a 'Fifth Avenue NYC' brand while leveraging L'Oréal's extensive research and development resources.

While Redken maintains a significant manufacturing presence in the United States, its global supply chain utilizes L'Oréal's international network of facilities to distribute professional styling, coloring, and hair treatment products to salons and consumers worldwide. The brand remains a wholly owned subsidiary of L'Oréal, operating within the company's Professional Products Division.