Helaes 100% Pindakaas met stukjes

Helaes is a private label brand primarily sold through the Dutch supermarket chain Vomar Voordeelmarkt. This specific product is a '100% Peanut Butter' with crunchy pieces, which reflects the brand's focus on healthy, natural options by containing no added oils, salts, or sugars. The brand was established to provide the supermarket's customers with a proprietary line of staple foods.

Being a private label of Vomar, the brand is owned and managed by the supermarket chain itself. Vomar Voordeelmarkt is a regional Dutch retail company founded by the Zwanenburg family. While the peanuts used in the product are sourced globally, the final processing and packaging are conducted in the Netherlands via contract manufacturers that serve the Dutch retail market. The ultimate ownership lies with the Dutch investment entities and families behind the Vomar chain.