Pikok Pirates Chicken Filet Slices

Pikok Pirates Chicken Filet Slices is a kid-oriented processed poultry product marketed under the Pikok private label brand, which is exclusively sold at Lidl supermarket chains across Europe. The 'Pirates' sub-brand is specifically designed to appeal to younger consumers through playful packaging and formulated with high meat content (98% in this case) and minimal additives to satisfy health-conscious parents.

As a private label brand, the manufacturing is outsourced to various food processing companies depending on the region of sale, though major production facilities are located in Poland and Germany to supply the European market. The brand is owned by the Schwarz Group, a family-owned multinational retail group that operates both Lidl and Kaufland. The Schwarz Group is one of the largest retailers in the world, maintaining its headquarters in Germany and managing a vast network of suppliers to produce its diverse range of private label food products.