Belin Minizza Tomato & Herbs crackers

Belin is a quintessential French snack brand that dates back to 1902, originally founded by Gustave Belin in Bagnolet, France. Known for its iconic savory biscuits and crackers, the brand has remained a staple in French households for over a century.

Today, the manufacturing of Belin products, including the popular Minizza range, is primarily focused in France, often utilizing locally sourced French wheat as part of the Harmony charter. Ownership of the brand has transitioned through several major food conglomerates over the years. Following a period under the Danone group, the brand was acquired by Kraft Foods, which eventually split into Mondelēz International. As of 2024 and looking ahead, Mondelēz remains the ultimate owner, managing the brand through its European snack division.