First Price Canned Corn

First Price is a prominent private label budget brand widely available across Scandinavia, specifically in Norway and Denmark. It was established to provide consumers with essential grocery items at the lowest possible price point. In Denmark, the brand is managed by Dagrofa, while in Norway, it is under the NorgesGruppen umbrella.

The canned corn specifically is typically sourced from major agricultural hubs in Europe, most commonly Hungary, which is a leading producer of high-quality sweet corn for the European market. As a private label, the exact manufacturing site can vary based on supply contracts, but the oversight remains with the regional retail groups.

Ownership of the brand is split by territory. In the Danish market, it is owned by Dagrofa, one of the leading food retail companies in Denmark. Their ultimate goal is to maintain a competitive discount range across their retail chains like SPAR, Min Købmand, and Let-Køb.