Gü Wild Strawberry & Clotted Cream Cheesecake

Gü is a premium dessert brand founded in London, UK, in 2003 by James Averdieck. The brand became famous for its signature glass ramekins and high-quality ingredients, revolutionizing the chilled dessert aisle in British supermarkets. The product shown, a Wild Strawberry & Clotted Cream Cheesecake, represents the brand's focus on indulgent, restaurant-quality treats.

The brand was originally part of the Gü Puds company but was sold to Noble Foods in 2010. In 2021, Gü was acquired by Exponent Private Equity, a prominent British private equity firm. Most Gü products are manufactured at a dedicated facility in Bishop's Stortford, United Kingdom, which serves as its primary production hub.