LU Tuc crackers

TUC is a iconic brand of savory crackers that originated in Belgium. The name is an acronym for 'The Unique Cracker,' reflecting its distinctive light and salty profile. Originally launched by the Belgian company Parein in 1958, the brand later became part of the LU (Lefèvre-Utile) portfolio, a historic French biscuit company.

Today, the TUC brand is part of the extensive snack global portfolio of Mondelez International. While the brand has deep European roots, it is manufactured in several locations across Europe and beyond, including facilities in Belgium and France, to meet global demand. Mondelez manages the brand as one of its core biscuit offerings alongside other world-famous names like Oreo and Milka.