Ajax Classico multi-surface cleaner

Ajax is a historic household cleaning brand introduced in 1947. Originally founded in the United States by the Colgate-Palmolive Company, it quickly became a global name in hygiene and surface care.

Today, Ajax products are manufactured in multiple locations across the globe to serve local markets; specifically in Europe, many products for the Italian market are produced in European manufacturing hubs. The brand is owned by Colgate-Palmolive, a major American multinational consumer products company headquartered in New York City. Colgate-Palmolive is known for its wide range of household, health care, and personal care products, maintaining Ajax as one of its flagship cleaning labels.