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Maribel Braškių uogienė

ownerDieter Schwarz Stiftung (Germany)
originCanada
manufacturedLithuania

Maribel Braškių uogienė is a strawberry jam specifically produced for the retail giant Lidl. The Maribel brand is one of Lidl's private-label brands, focusing on various fruit spreads, jams, and honey products. While Maribel products are distributed across Lidl's European network, this specific jar features Lithuanian labeling ('Braškių uogienė') and the 'Lietuvos Gamintojas' (Lithuanian Producer) seal, indicating it was manufactured locally within Lithuania by a contracted food processing partner to serve the regional market.

Lidl, the brand owner, is a German global discount supermarket chain that operates over 12,000 stores across Europe and the United States. It belongs to the Schwarz Gruppe, which is the largest European retailer and one of the largest in the world by revenue. This business model allows for regionalized production where local manufacturers fill the jars with local ingredients while maintaining the Maribel brand identity.

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