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Axe Excite Deodorant Bodyspray

ownerUnilever PLC (United Kingdom)
originFrance
manufacturedmultipleCountries

Axe is a globally recognized grooming brand, widely known as Lynx in certain regions like the United Kingdom, Ireland, and Australia. Originally launched in France in 1983 by Fabergé, a subsidiary of Unilever, it was designed as a high-quality scented body spray for young men.

Today, Axe is owned and managed by Unilever, a British multinational consumer goods company. While the brand has its roots in France, it is produced in several manufacturing hubs across Europe, North America, and Asia to serve its vast international market. The product line has expanded beyond body sprays to include antiperspirants, shower gels, and hair styling products, maintaining its position as a market leader in male hygiene.

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