Colgate Total Active Prevention Whitening Toothpaste

Colgate is a world-renowned brand representing oral hygiene excellence. Originally founded in New York City in 1806 by William Colgate, the company initially focused on soaps and candles. The brand revolutionized the industry by introducing its first aromatic toothpaste in a jar in 1873, and later in the familiar collapsible tube format in 1896.

Today, Colgate is a flagship brand of the Colgate-Palmolive Company, a global American multinational consumer products corporation. The company maintains a massive global footprint, with major manufacturing facilities across the globe. For the Brazilian market, products like Colgate Total are extensively manufactured in São Bernardo do Campo, Brazil, reflecting the brand's commitment to local production and distribution. Ownership has remained stable under the Colgate-Palmolive umbrella, continuing its legacy as a leader in dental healthcare products worldwide.