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Quaker Cruesli Raisin & Hazelnut Zero Sugar Added

ownerPepsiCo, Inc. (USA)
originUnited States
manufacturedNetherlands

Quaker Cruesli is a popular breakfast cereal snack, particularly prominent in European markets like the Netherlands and Belgium. The brand 'Cruesli' refers to the crunchy muesli or granola style clusters that have become a staple of the Quaker Oat Company’s product line in international markets.

Originally founded in the United States in the late 19th century, the Quaker Oats Company became a global household name for oat-based products. In 2001, the company was acquired by PepsiCo, who now serves as the ultimate owner of the brand. While the brand has American roots, the 'Cruesli' sub-brand is heavily managed and manufactured through regional subsidiaries in Europe to cater to local tastes and dietary requirements, such as this 'Zero Sugar Added' variation.

Manufacturing for the European market often takes place in the Netherlands, where PepsiCo maintains significant production facilities. This ensures that the products meet regional food standards like the Nutri-Score labeling seen on the packaging.

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