Suave Rosemary + Mint Conditioner

Suave is a well-established American personal care brand that has been providing affordable hair and skin care products for decades. Originally founded in the United States in 1937 as a hair tonic by National Mineral Company, the brand quickly became a household name. This particular product, the Suave Rosemary + Mint Conditioner, is manufactured at facilities in the United States, maintaining its long-standing domestic production heritage.

For much of its history, Suave was owned by the multinational corporation Unilever. However, in mid-2023, ownership transitioned when Yellow Wood Partners, a Boston-based private equity firm, acquired the brand. Currently, the brand operates under Suave Brands Company, which serves as the independent business entity managing the Suave portfolio across North America. This ownership change reflects a strategic move to focus on high-growth potential within the consumer packaged goods sector, while keeping the brand's core operations and headquarters within the United States.