Superdry apparel

Superdry is a contemporary British brand that famously fuses vintage Americana styling with Japanese-inspired graphics and a British tailoring aesthetic. It was founded in 2003 by Julian Dunkerton and James Holder following a coincidental trip to Tokyo, which provided the inspiration for the brand's unique design language and iconic pseudo-Japanese text.

While the brand is headquartered in Cheltenham, UK, its manufacturing is distributed internationally. The group sources its collections from a global network of suppliers, with major production hubs located in China, India, and Turkey. This diverse supply chain is supported by distribution centers in the UK and Belgium to serve its extensive network of owned stores, franchises, and online customers.

Superdry is owned by Superdry plc, which is listed on the London Stock Exchange. In recent years, the company has entered into strategic partnerships to manage growth in specific regions, such as selling brand rights in certain Asia-Pacific territories to Cowell Fashion Company. Despite these regional licensing deals, the core intellectual property and global brand strategy remain under the control of the original British entity.