WoodWick Candle

WoodWick is a premium home fragrance brand best known for its patented wooden wick technology that creates the soothing sound of a crackling fire when lit. Its signature hourglass shape and high-quality soy-wax blends have made it a staple in the luxury candle market. The brand focuses on sophisticated scent profiles and aesthetic appeal.

Originally developed by Virginia Gift Brands in Lynchburg, Virginia, the company transformed the candle industry with its unique auditory and visual experience. The brand's success led to its acquisition by larger corporations looking to expand their lifestyle and home decor portfolios. Today, it remains a leader in the premium candle segment.

WoodWick is currently owned by Newell Brands, a global consumer goods conglomerate. While the brand originated in the United States and continues much of its primary manufacturing there, its distribution and production have expanded to meet global demand under Newell's extensive supply chain network. The brand operates alongside other well-known names like Yankee Candle.