Color Reus Gel liquid detergent

Color Reus is a well-known laundry detergent brand specifically marketed in the Benelux region, particularly the Netherlands. It is part of the larger 'Reus' family of products, which includes Witte Reus and Color Reus, known for their large-format, high-value packaging. The brand's identity is built on providing long-lasting cleanliness and color protection for large volumes of laundry.

The brand is owned by Henkel, a global leader in consumer goods headquartered in Germany. Henkel established the Reus brand as a regional powerhouse to cater to Dutch and Belgian consumers. While the brand is managed by Henkel Nederland and Henkel Belgium, its manufacturing occurs across several of Henkel's advanced production facilities in Europe to ensure efficient distribution across the regional markets. As of 2024 and beyond, Henkel remains the ultimate owner, continuing to integrate sustainable practices and updated cleaning technologies into its detergent portfolio.