Signal Micro Granuli toothpaste

Signal is a long-standing dental hygiene brand with a rich history in Europe, particularly in France and Germany. Originally launched by Unilever, the brand became a global leader in oral care innovations, introducing the first striped toothpaste. Today, while it remains a cornerstone of the European market, it is part of a larger divestment strategy.

In early 2024, Unilever finalized the sale of its oral care business in certain regions, including the Elida Beauty portfolio, to Yellow Wood Partners. Consequently, Signal is now strategically managed under this new ownership while maintaining its production across several European facilities to ensure local supply. The brand continues to focus on advanced oral health solutions like the Micro Granuli variant shown here.