Salling Orange Juice

Salling Orange Juice is a private-label product developed by Salling Group, Denmark's largest retailer. The brand was originally created to represent quality as a house brand for their stores, including føtex, Bilka, and Netto. The packaging features the FSC logo and the Danish recycling icon for food and beverage cartons, highlighting a commitment to sustainable sourcing and waste management.

Most Salling brand juices are bottled in Denmark, often sourcing concentrates globally while maintaining local production standards. As of 2026, the brand remains under the complete ownership of the Salling Group, which is owned by the Salling Foundations, ensuring that a significant portion of the profits is reinvested into Danish society.