Trek Bicycles

Trek Bicycle Corporation is one of the world's most prominent cycling brands, known for its extensive range of high-performance road, mountain, and hybrid bikes. Founded in 1976 in a small barn in Waterloo, Wisconsin, the company began as a high-end steel frame manufacturer designed to compete with established European and Japanese brands. Over the decades, Trek became a pioneer in carbon fiber technology and professional racing sponsorship.

While the brand maintains its global headquarters and some high-end, custom "Project One" manufacturing in Waterloo, Wisconsin, the vast majority of its commercial production is carried out in specialized facilities in Taiwan, China, and Germany to meet global demand. Despite its massive international scale, the company has remained remarkably stable in its corporate structure.

Trek is a family-owned business, largely controlled by the Burke family. This private ownership has allowed the brand to acquire other legendary labels such as Bontrager, Electra, and Diamant, cementing its position as a dominant force in the global cycling industry through both innovation and a robust international dealer network.