TREK Protein Bars

Trek is a prominent British brand specializing in protein-rich snack bars and flapjacks, designed primarily for active lifestyles. The brand was established by Jamie and Greg Combs under their company, Natural Balance Foods, which gained significant recognition for its focus on 'wholefood' ingredients and plant-based nutrition. Following its success in the UK market, the brand attracted international investment.

In 2015, the Belgian confectionery giant Lotus Bakeries acquired a majority stake (67%) in Natural Balance Foods, officially bringing Trek under its global umbrella. Manufacturing for Trek products primarily takes place in the United Kingdom to serve its core European market. As of 2026, the brand remains a key part of the Lotus Bakeries 'Natural Foods' division, continuing to expand its product lines through notable collaborations, such as the Biscoff-flavored protein flapjacks which integrate Lotus's flagship biscuit brand.