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Catrice is a well-known German cosmetics brand founded in 2004 by Christina Oster-Daum. Headquartered in Sulzbach, Germany, the brand was established with the mission to provide luxury-inspired makeup at affordable prices. It quickly grew into a global player in the beauty industry, known for its high-quality ingredients, innovative formulas, and a commitment to 100% vegan and cruelty-free products.
While the brand's heart and design origin are in Germany, its manufacturing process is decentralized to maintain competitive pricing and reach. Over 90% of Catrice products are manufactured within Europe, though specific items may be produced in other global locations depending on the specialized technology required. The brand is owned by cosnova GmbH, a privately held family business that also manages the popular sister brand, Essence. As of 2026, cosnova continues to operate as an independent entity, focusing on sustainability and digital innovation in the cosmetics sector.
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