Innocent Orange Juice with Bits

Innocent Drinks is a well-known British brand that revolutionized the beverage industry with its focus on 100% natural, ethically sourced fruit products. Launched in 1999 by three friends in London, the brand quickly became famous for its smoothies and later expanded its portfolio to include juices, coconut water, and dairy-free alternatives.

While the brand maintains its creative headquarters in London at 'Fruit Towers,' its juice products are produced in various locations across Europe to optimize the supply chain from fruit sourcing to bottle. The company has invested heavily in sustainable manufacturing, including 'The Blender,' its carbon-neutral factory in Rotterdam, which serves a large portion of the European market.

Starting in 2010, The Coca-Cola Company began acquiring a majority stake in the business, eventually taking near-full ownership in 2013. Today, Innocent operates as a largely autonomous subsidiary under Coca-Cola’s umbrella, allowing it to maintain its unique branding and ethical mission while leveraging the global distribution power of its parent company.