Zeta Solrosolja

Zeta is a prominent brand in the Swedish market, specialized in Mediterranean food products. The brand was founded in 1971 by Fernando Di Luca, an Italian immigrant who moved to Sweden in the 1960s. Interestingly, while the brand is synonymous with olive oil today, its very first product was actually corn oil, followed shortly by the introduction of authentic Italian olive oil to Swedish consumers.

The brand is owned and operated by Di Luca & Di Luca AB, a family-run business based in Stockholm, Sweden. Although the brand celebrates its Italian heritage and many of its raw materials are sourced from the Mediterranean, the company itself is a Swedish entity. Today, the business is managed by Fernando's children—Christian, Gabriella, and Paola—ensuring the brand remains a family legacy. Most Zeta products, including their sunflower oil (solrosolja), are packaged or produced in Italy to maintain their authentic Mediterranean quality standards before being distributed primarily across Scandinavia.