Morato American Sandwich Integrale bread

Morato American Sandwich Integrale is a premium whole-wheat sliced bread produced by the Italian bakery leader, Morato Group. The brand's journey began in 1970 in Vicenza, Italy, when Luigi Morato opened his first bakery shop. Over the decades, the company transformed from a local artisanal bakery into a major industrial group, officially launching the 'American Sandwich' line in 2003 to introduce international-style bread formats to the Italian market.

Today, the product is primarily manufactured in Italy at one of Morato Group's high-tech production facilities, such as the historic site in Altavilla Vicentina. Despite the 'American' branding, the product is a quintessential example of Italian industrial baking innovation, emphasizing the use of natural ingredients like sourdough (lievito madre) and high-fiber whole wheat flour. The Morato Group remains the ultimate owner of the brand, continuing its expansion across Europe through strategic acquisitions while maintaining its headquarters in Italy.