Golden Sun Konjac Rice

Golden Sun is a well-known private label brand belonging to the German retail giant Lidl. This specific product, Konjac Rice, is a low-calorie, plant-based alternative to traditional rice made from the flour of the konjac root (Amorphophallus konjac). While the Golden Sun brand encompasses a wide range of rice and grain products often sourced from various global locations, Konjac-based products like this rice and similar shirataki noodles are primarily manufactured in China, which is the world's leading producer and processor of the konjac plant.

The brand is part of the extensive private label portfolio of Lidl, which is owned by the Schwarz Group. The Schwarz Group is one of the largest retail companies in the world and operates with a focus on high-volume, cost-efficient distribution. By utilizing private labels like Golden Sun, Lidl can offer specialized health-oriented products, such as gluten-free and low-carb alternatives, at competitive discount prices while maintaining control over the supply chain and quality standards.