Dreft Max Power Lemon dishwashing liquid

Dreft is a prominent brand of dishwashing liquid and laundry detergent with a long history. While the name Dreft is used for laundry detergents in North America, in the Benelux region, it is widely recognized as a premier dishwashing liquid brand. The brand's origin dates back to the early 20th century, specifically being launched by Procter & Gamble (P&G) in the 1930s as one of the first synthetic detergents.

Today, Dreft remains a central part of the Procter & Gamble portfolio. Production is decentralized across various global manufacturing sites to serve local markets efficiently, with facilities frequently located in Europe to supply the Benelux area. The ultimate ownership lies with the American multinational corporation Procter & Gamble, headquartered in Cincinnati, Ohio, which manages a vast array of household and personal care brands worldwide.