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Redmi is a prominent sub-brand of the Chinese electronics giant Xiaomi. Originally launched in 2013 as a budget-friendly smartphone line, Redmi evolved into a separate subsidiary in 2019 to focus on entry-level and mid-range consumer electronics. The brand's product ecosystem has since expanded significantly beyond mobile phones to include laptops, smart TVs, and popular audio accessories like the wireless earbuds charging case shown in the image.
While the brand was founded and is headquartered in Beijing, China, its manufacturing footprint is global. Most Redmi audio products are manufactured in China, though Xiaomi has established significant assembly and production facilities in other regions, most notably India and Pakistan, to serve local markets under various regional initiatives. As of 2026, the brand remains a core pillar of Xiaomi Corporation's strategy to provide high-specification technology at accessible price points.
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