Yes Max Power dish soap

YES Max Power is a premium dishwashing liquid specifically branded for the Swedish and Norwegian markets. While the 'Yes' brand was introduced in Scandinavia in 1961 and became the leading detergent in Sweden, it is part of a broader international product family. In other European markets, the same formula is sold under the 'Fairy' brand name (UK, Spain, Germany) or 'Dreft' (Netherlands, Belgium).

The brand is owned by the American multinational consumer goods corporation Procter & Gamble (P&G). The original lineage of the product traces back to the United Kingdom, where the Fairy brand was founded in 1898 before being acquired by P&G in 1927. Today, the Max Power variant featured in the image is typically manufactured in the United Kingdom for the Nordic market, emphasizing high grease-cutting efficiency and sustainability with its recyclable bottle and biodegradable ingredients.